List the main people involved with the business, including their positions and responsibilities, their respective skills and experience, and their responsibilities with respect to achieving your marketing goals. Describe your company and team.īriefly describe your business, including its history, structure, customer base and sales figures. We’ve created a new widget for the healthcare industry, and our marketing plan will show that we have a unique opportunity to expand into a new market. Keep the introduction simple, short and direct.Įxample: This plan is presented for XYZ Company, which sells widgets for the IT industry.
Concisely explain the project, the purpose of your marketing plan, and the key benefits it provides to potential customers. It provides valuable context and will make the subsequent points easier to understand. Your executive summary should begin with an introduction that briefly explains what the reader can expect. Here’s how to write your executive summary and what information you should include in each paragraph: 1. While the marketing plan is typically written in sections separated by subheadings, the executive summary is usually written as a series of paragraphs, with each paragraph focusing on one section of the marketing plan. The executive summary should cover the main parts of your marketing plan, as well as information about your company and brand, your products or services, the market, and your overall direction.
How to write a marketing plan executive summary A marketing plan executive summary is usually one or two pages that provide an overview of the marketing plan.
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